Our project: a brand new department with the best logo (and mascot) ever dedicated to both parents and their kids, from pregnant mothers to kids over 12 years old. We want to build up a strong brand awareness on the market. Our main focus is to have in our portfolio the most popular articles dedicated to this segment. Products will be split into 2 main categories: 1. Kids: medical products (thermometer, sterilizer, nebulizer), nursery products, baby care, articles for mothers to be (breast pump & others) 2. Toys: baby, infant, toddler (baby toys, plush toys, creativity articles (such as dough, games, infant and preschool toys and stationery, girls sets and dolls, boys cars and other vehicles (including R/C), figurines, wooden games, construction sets, electronic toys; In addition, our logo and mascot must be loved by parents as well as by kids of all ages.