I am the product/service. I am creating a business utilizing my various live's experiences, skills, etc. for an umbrella co. for all things food: The first phase of my business is as a Culinary Business Strategist. I will also be doing a Food Blog, food related videos, perhaps a food program on a radio station, etc. My initial target market is restauranteurs, café owners, etc., for the "Culinary Business Strategist", so that will be the secondary title to my 'brand' of my name, Jill Raff. Going forward I will add in other secondary titles (to go somewhere near or related to "Jill Raff") like: Culinary Media Tours, Food & Travel Blogger, My Kitchen-Your Kitchen, Culinary Connector, etc.