We are a high-end natural Skincare company producing a luxurious face cream, cleanser, activating toner and eye serum (more products to come). Our differentiation is that our products are fresh with highly active ingredients making them most effective with visible results - believe it! Our skincare has received raving reviews by all trialists- even the hard to please ones, with the main feedback being how effective it is at healing, balancing, toning and rehydrating dry skin, and reducing fine lines. The ingrediants are all natural and concentrate on skin cell rejuvenation. The cream is extravagant with products not currently offered to the retail market in the form of skin care. All the ingredients are natural and the product is New Zealand made thus having great export potential. The target customer is woman over 30+ who have dry and aging skin ideally in Australasia, Europe and Asia – all those woman who are beauty conscious. This is a competitive market and branding is crucial for such a ‘brand’ orientated customer.