Areeba - Supreme Health & Beyond.
We are web design and development company and have a client who we needs to a fast turn around logo as he has a sales presenter waiting to go to print. Initially this is a 2-4 hour task (can't really call it a project) - developing various executions to a concept that has already been developed.The logo may be developed further (stage 2 of project) later down the track when we develop the brand look for the website but this is just something to get him up and running.Company name is Areeba, the tagline under logo needs to read - Supreme health and beyond. The company has the distribution rights for Pana Chocolate in NZ. A handmade, organic 'healthy' chocolate - there will be other health and wellness products added to the range. The typeface is set, as is the basic concept for the icon to sit beside the Wordmark, we just need some different approaches and executions within a tight framework. So this task involves developing a range of logo design executions and solutions within very parameters.I have a moodboard to email through with visuals that show the icon idea - basically the icon to sit beside (or above) the wordmark is an atom as in with nucleus, protons and neutrons spinning around it. The client has already selected a typeface that he's happy with - this is called 'Neuropol X Regular' and has provided guidelines for colour - blue (main colour), 'Areeba' (name of the company) in black and accent colours of yellow and possibly purple (not too much though). Capital 'A' and lower case the rest of the word.The feeling should be a bit futuristic and a bit scientific - not too science-y though. Lively, dynamic - Areeba mean rise up and the products that the company will sell are all about maximising health, life-force and energy.Target audience is health conscious people who prefer to buy a quality product that is made with integrity. Brand values/feeling - integrity, quality, optimal health, uplifting.I would normally give this to one of our regular freelance designers or do it myself but we have a bottle neck and my usual designers are busy so this could be a great 'foot in the door' opportunity for someone looking for potential ongoing work.