The logo should convey the message that mocktails are unique, cool, fun, and can be sexy. Would like the logo to provide the illusion of moving from warm to cold either by design or color scheme and have sex appeal. The logo should portray a cool and refreshing feeling. The product is more female centric, but want men to be able to relate to it as well. The target audience is health -oriented young adults. Think Starbucks meets the yogurt shop, with a ying-yang appeal. Something that is not just the business name but ties in the whole zin/health and wellness aspect. Though mocktails are what we sell, we want to brand a lifestyle not just a frozen treat. Our mocktails are virgin daiquiris provided in cups with a lid and a spoon much like yogurt, but is frozen. It is a new concept that is a hybrid between a snoball and a frozen daiquiri. Plans are to have them distributed by retailers as a frozen treat. Once the logo has been established it will be available on polo-shirts, hats, and clothing apparel. Will consider logos with or without Mocktails in our name. We are looking for something simple, clean, and modern that is easy to read and is eye-catching. Thanks for your interest! We are excited to see your ideas.