Innovation by Design
New business Logo RequiredThe BusinessThe business is called WorkCloud. The business provides consultancy services for cloud based software. The primary software pieces are a whole practice management system with workflow and Office 365 although other cloud services are provided where necessary. Our clients use our services to advise, design, implement and support their move to cloud services. ColoursI like the colours orange blue and grey. But very open to any other colours. I like royal blue but it can be a bit dark also like a green but not bright or too dark.The colours selected should be eye catching but not loud and definantley not childish. The logo needs to show professionalism and should inspire confidence.ShapesAs the primary cloud product we work with controls and navigates all work practices/processes (Workflow) in an organisation shapes like lines that show process direction or cogs that denote work are ok. But happy to see alternative ideas.The use of the image of a cloud is ok but I think this is quite generically used now days for cloud businesses so the use of the cloud shape must be very subtle if used at all.Logo useThe logo will be used on printed and online mediums. Ideally I would like to leverage either shape(s) or colours that are identifiable with the main logo design in other mediums like documents, templates and PowerPoint presentations etc.Logo TextThe logo text is optional. It could reference the catch line provided (Innovation by Design) or be the business name (WorkCloud). Happy to see examples of no logo text as well.