Virgin Argan Elixir
We need a logo for a cosmetic line that will be released by the end of the year. The key ingredient is 100% Pure Organic (BIO) Argan. We might not be perfect, but we will commit to do our best in providing our customers with the best product on the market. In this respect we are looking for a logo that will express this concept at a first glance. All materials we are going to request further on, will have to be created similarly: labels, package, business cards for the sales person, standers for the sales point, presentation cards, website etc. We are currently looking to decide on the most expressive logo that will further on be integrated in the general concept. Description: We need a logo for a product that will enter the market by the end of the year. The logo is going to be placed on labels, packages, internal signing on the sales point, business cards for the sales persons, website layout, etc For a better understanding of our product: Scope: Provide a pure product, superior to what the market is currently offering, a genuine, raw, cosmetic-grade Argan Oil. Providing the best quality Youth Elixir. Characteristics: all product range (face, body, hair) are based on the finest quality 100% Pure Genuine Organic (Bio) Argan oil, known for all its benefits, a product range that will align with the current usage trend existing on the market. Benefits: Often called ‘liquid gold’, Argan oil is an organic product extracted from the kernels of the argan tree, which is native to Morocco. It is extremely rich in beneficial nutrients including fatty acids and vitamin E. Its properties make it particularly beneficial for the hair and skin, which makes it a popular cosmetic choice for many celebrities. http://bit.ly/about-argan-oil Uniqueness: We are going to respect our promises, and provide our customers only the finest products, with no preservatives, not over-processed, no chemicals added, only 100% Pure Genuine Organic (Bio) Raw Argan oil. Competition: A lot of companies are claiming to provide organic, "natural" and healthy products. As a consumer it can be difficult to figure out what choices to make. We are going to make cosmetics that are top-quality and healthy for those that use it, using genuine, raw Argan Oil. We want this differentiation to be visible at the first glance at the logo or package (package will be discussed in phase 2). Positioning: Top quality, for spa usage, for individual usage, hotel usage. Company: Our company is not known on the market and we are not interested to create a brand out of it. We will focus on the Argan Oil Line. Potential Client: High class clients, mature, business owners, income over the average, interested in healthy living, interested in travelling, persons that go regularly to SPA or gym, married and single, parents and expecting, families. Potential objection: Potential objections are related to choosing the best product on the market, are related to design, and shelf exposure. Distribution: SPA center, beauty shops, pharmacy chains, online, boutique hotels.