E. Edwards Workwear
We need an updated logo for our work wear brand. We sell safety work wear from boots (soft toe & safety toe) to Carhartt Jacket. We also sell high visibility vests and durable work wear like jeans and shirts for the blue collar worker. Our core client based is a male 25-54 in a blue collar type job such as construction, home building, or warehouse workers. We would like to see designs with a high visablity orange, black and maybe silver. Ideally the E. in E. Edwards would be iconic with some type of background or image with it. We want to be simple yet timeless and appeal to a blue collar worker driving down the road who would see our sign and know what our brand is. I have attached current logo as well as some concepts that included the colors we would like to use. We do like the idea of the use of screws or bolts or construction icons as a way represent our brand. We also may like the E. on top of the Edwards Workwear and not necessarily in line but that is up to the design.