Orchard Investing is a web-based investment advisory firm with a focus in socially responsible investing. We help our clients practice good financial behavior and make it easy for them to invest responsibly, the same way they make other purchasing decisions. Our approach aims to educate our clients and dispel the notion that socially responsible investments are less profitable. We empower individuals to take control of their financial future and improve our society at the same time. Our target audience is early- to mid-career individuals, but our messaging is also designed to appeal to the millennial generation (generally age 20-35). Our overarching goal is to speak to those that are socially and/or environmentally conscious and who are looking for investment solutions that align with their values.