HH (Headway Hockey) *smaller font/graphic
Headway Hockey is a revolutionary summer program for elite hockey players to advance their ice skating and overall skill set. The reason I chose â€œHeadway Hockeyâ€ for my company name is because I want to grow hockey training and summer skating to the point where players never feel like they are plateauing, they are always making â€œHeadway.â€ My company is based out of Vancouver but am planning on going international throw online tutorial videos, the internet and social media. I envision my logo to be powerful, masculine, playing off the double â€œHâ€ with possibly a hockey stick incorporated somewhere in the logo. Think of the Under Armor logo and New York Yankees logo. I really like how the letters are intertwined in both of these. The main use for the logo is that it will be applied on hockey jerseys, so think of NHL logos. I like the vintage looking logos that have circles around them like the New York Islanders. I want the "HH" inside the circle with "Headway Hockey" either written on the outside or inside but smaller. My logo will be on everything; my website, business cards, tracksuits, hockey jerseys, hats and social media. Blue is the main color I am thinking as either an accent or the entire logo. The color blue is the signal for strength and that is what I want my company and my logo to stand for. Other words that come to mind when envisioning the Headway Hockey logo are growth and strong. My company is not just like every other summer hockey camp. We are going to have our webpage up and running very soon and want the logo to be a focal point. Headway Hockey isnâ€™t just the name of a company we want it to become a brand with merchandise, blogs, videos and social media. I uploaded some more images to reference. A circle within my logo is not set in stone you can use other shapes to get the vintage point across. Also it is my goal to get my players to the NHL and it should be their goal as well so maybe if you can incorporate the NHL logo into the design that would work as well. I still want rich, masculine colors so do not go with the vintage looking etched out colors i just wanted to get the point across that there can be more shapes that look vintage.