SMSF Audit Exchange
Logo required for a business startup called SMSF Audit Exchange based and operating in the Australian financial services sector. The business aggregates the audit work of SMSF's controlled by accountants and financial planning firms to an online platform (the exchange) that SMSF audit specialist firms then bid for large tranches of business on a periodic basis. The exchange is likely to drive consolidation in the audit industry and reduce fees for the benefit of accountants, financial planners and fund trustees. The design needs to appeal to and be trusted by accountants and financial planners, SMSF auditors, accounting bodies and regulators such as ASIC and the ATO. Conservative colours and font preferred with a professional services firm finish.