Local Food Challenge
The challenge persona is "non-judgemental and encouraging, informed and also learning and discovering along side YOU." The Local Food Challenge aims to make members feel the actual Local Food Challenge is a playful stimulating "game" shared with all the other members on the site taking the challenge. At the same time, the Challenge is for a bigger purpose: changing the way we eat. Community members taking the challenge will come away with a feeling of accomplishment, new knowledge of their own food-shed, new cooking skills, new relationships with local growers and confidence to become local food evangelists and challenge leaders in their own communities.