Bump & Run Maternity
I have designed a maternity golf skirt and shirt for pregnant female golfers to wear. Primary demographic = 24-36 pregnant woman. Will typically have high disposable income and may be a member at a country club. Brand should feel "high end" and "sporty" at the same time. The name was derived a play on the common golf chip shot - a "bump and run" technique - referring to the "bump" that grows on a woman's front when she is pregnant. This will be a product likely sold exclusively online. As such, the logo must translate from a clothing label to a website and packaging. In addition, the website may eventually sell baby golf gift items as a product extension. Bump & Run should be larger font than "maternity". Perhaps include a silhoutte of a pregnant golfer somewhere to visually indicate the product is clothing?