We require a new logo designed for a brand new ecommerce site called 'Toon Totes'.Toon Totes, when it launches, will be an online retail shop selling funky, bright, fun and quirky bags and luggage for kids, men and women. The products will more appeal to a younger audience between 18-35 years old and will be priced accordingly - it's envisaged that most products will retail for less than AU $50. It is probably stating the obvious, but the brand name Toon Totes came from Toon = abbreviation of the word "cartoon" and Totes = a style of bag, i.e. tote bag. Hopefully the brand name conveys that we sell different types of fun bags for everyone.The logo design should convey the fun, bright and quirky nature of the brand - and products we'll be selling. However, the logo shouldn't be too "kiddie" and young or look "cheap", it needs to have some level of edginess and sophistication to appeal to the 18-35 target market. Ideally, the brand and logo should appeal to funky and creative people, such as writers, designers and funky advertising agency peeps (and the wannabe creative types).The tone of the brand will be fun, light hearted and never taking ourselves too seriously and the logo needs to have this same essence, while not being too "kiddie" and young.The logo will inspire the rest of the creative direction of the brand and website, and will also be used across all social media assets. There are no colour restrictions - it's an open palette at this stage. Get creative!